A branch of economics which studies individual parts of the economy, such as households, industries and businesses, and how they make decisions about spending money, use of goods and services, etc.

A small separate part of a larger website which is designed to be used for a particular purpose, e.g., advertising or selling. Often co-

In organisations and business, managers who are in charge of small departments and groups of people while reporting to upper management.

A person who arranges business or political deals between people, usually for a commission or fee, or, more generally, any person or company buying goods from a supplier and selling them to customers, usually at a profit.

On the stock exchange, the middle period of trading during the day, usually around noon.

In the UK, a term used when large companies visit universities each year to advertise job opportunities to students.

In advertising, the development of consumer awareness of a product or brand.

In Game Theory and strategy generally, a method which seeks to minimise the maximum potential losses, which usually equates to ‘playing safe’.-

The legal lowest wage an employee can be paid by an employer.

A low-ranking loyal and often favoured servant or worker.