A term used when a group of people are gathered together at a particular location and asked to take part in market research.

Where the image or reputation of a person (or group or organization or brand or other entity) is enhanced by influence from or association with the quality of another situation. A halo effect typically refers to an unreliable indicator of good quality (ethics, goodness, honesty, value, benevolence, etc) but might rarely instead refer to an […]

A small printed advertisement, usually on one sheet, often given out to people by hand.

An aggressive type of selling which puts a lot of pressure on a prospective customer to buy a product or a service.

A term used when a product is still being sold, although it is no longer being invested in, prior to being withdrawn from the market.

To find a person who is specialised in a particular job, usually for a senior position in a company, and then persuade them to leave their present employment.

Concerned with the protection of employees from risks and dangers in the workplace.

HSWA. In Britain, a 1974 act of Parliament which regulates and reinforces the health, safety and welfare of employees in the workplace.

A person who, without fail, always buys the most up to date version of an existing product as soon as it comes onto the market.

A type of investment fund, which is unregulated and usually very high risk, used by individuals and organisations (not the general public) with large amounts of money to invest.