Majority rule, by which the biggest proportion of members of a group determine decisions for the whole group. Democracy typically refers to a country’s political system, in which government is elected through majority vote.

Used in marketing to describe a particular segment of the population, for example social class, age, gender, income, etc.

The process of identifying and dividing consumers into groups according to their race, age, gender, religion, etc.

To officially decide that a particular coin or banknote can no longer be used as currency.

A sworn statement of evidence by a witness taken outside of the court proceedings before a trial.

The reduction or removal of government regulations from an industry or business.

Demand for a service or goods which is created by the demand for another service or goods, such as the demand for steel to make cars.

An informal term for someone who spends their working day sitting behind a desk, and who is concerned about administration.

Producing printed documents, magazines, books, etc., using a small computer and printer.

Describes works of literature or art which are intended to be be informative or instructional, especially morally, rather than entertaining. From the ancient Greek word didaskein, which means to teach.