Seigniorage

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Profit made by a government from printing and minting banknotes and coins. The profit being the difference between the cost of issuing the money and the face value of the money.

Selective Attention

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Term which applies to consumers who only notice, or are aware of, certain pieces of information in advertisements, etc., because that is the only part in which the consumer is interested.

Self Employed

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A person who earns their income by operating their own business, rather than working for an employer and receiving a salary.

Semi-Skilled

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Having or requiring some skills or special training to perform a job, such as operating machinery.

Semi-Structured Interview

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An informal method of research in which set questions are asked which allow other questions to be brought up as a result of the interviewees response.