A printed list of charges and details regarding advertising costs on television, radio, websites, newspapers, etc.

The amount of profit or loss generated by an investment, expressed as a percentage of the total sum invested.

To sanction formally. Validate an agreement with a vote or signature.

The measure of a size of an audience, i.e., one point equals one per cent of all households watching a television program or listening to a radio station at a particular time.

A study of a company’s financial statements which show the relationships between items listed on a balance sheet and gives an indication as to whether the company can meet its current obligations.

Describes when companies or businesses wait for customers to contact them in order to buy their products or services.

Also called Realty. Property consisting of land with permanent structures on it, such as buildings, walls, fences, etc.

In computing, systems which receive information and update it at the same time.

500 sheets of paper. A large quantity of written material.

To change the name , brand or logo of an existing product or business, especially cars.