Used in marketing, the analysis of peoples characters, lifestyles, attitudes, purchasing habits, etc.

A test which measures a person’s personality, mental ability, knowledge, etc., often used to ascertain whether a potential employee is suitable for a job.

A company whose shares are traded on the Stock Market.

Also known as National Debt. The total amount of money owed by a country’s national and local governments.

Something that is not protected by copyright and is openly available for anyone to use, look at, etc.

A person employed by the government.

A business or economic activity owned and controlled by the government.

When a company offers shares for sale to the public for the first time.

When the owner of a business, etc., is responsible for any injury or harm inflicted on a member of the public because of negligence or unsafe products, etc., against which an insurance policy can be obtained by the business.

PR. The promotion of an organisation or person with the aim of creating a favourable relationship with the public.