Promo

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A promotional broadcast on television, radio, etc., advertising a product, TV show, film, etc.

Promotion

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The use of marketing and/or advertising to bring attention to a product, brand, service, company, etc., usually in order to increase sales. The raising of an employee to a higher rank in an organisation.

Proof Copy

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The printed pages of a book, magazine, etc., which is read and corrected (e.g. spelling mistakes) by a Proof Reader before the final printing of all the copies.

Propaganda

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Politically motivated publication or writing designed to influence thinking or action, usually in a misleading way. When carried out by a government or other authority this may also be referred to in more modern terms as ‘spin’. The word derives from the Latin name of a Roman Catholic committee responsible for ‘propagation of the faith’ […]

Proprietary Trading

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The buying and selling of shares, bonds, etc., by a securities firm with its own money for its own profit, rather than for its customers.

Prospectus

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A document published by a company which is offering its shares for sale, disclosing information such as the company’s activities, objectives, finances, etc. A book published by a university or school containing information about courses, etc.

Protectionism

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The policy of a country protecting its own industries against foreign competition by imposing taxes, etc., on imported goods.

Protocol

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In computing, a set of rules which determine the way data is transmitted between computers. The code of conduct in an organisation, etc.