Homeostasis is a powerful and illuminating conceptA thought or notion. An idea for a new product, advertising .... Technically, yet somewhat unhelpfully, the OED (Oxford English Dictionary) defines homeostasis as “The tendency towards a relatively stable equilibrium between interdependent elements, especially as maintained by physiological processes”. Homeostasis is perhaps more easily understood initially via its Greek roots, meaning ‘similar’ and ‘standing still’. –
