Where the image or reputation of a person (or group or organization or brandA unique identifying symbol, trademark, company name, etc., ... or other entity) is enhanced by influence from or association with the qualityAn attribute or level of excellence. The standard of a produ... of another situation. A halo effectWhere the image or reputation of a person (or group or organ... typically refers to an unreliable indicator of good qualityAn attribute or level of excellence. The standard of a produ... (ethics, goodness, honesty, value, benevolence, etc) but might rarely instead refer to an unreliable indicator of negative qualityAn attribute or level of excellence. The standard of a produ....
