The difference or premium which a purchaser pays, or which a seller asks, for a business or company compared to the ‘book value’ of its assetsAnything of value which is owned by an individual, company, ..., typically representing intangibles such as brandA unique identifying symbol, trademark, company name, etc., ... value, intellectual propertyCommonly abbreviated to IP, an idea or creation, e.g., artwo..., talent, marketThe commercial activity of buying and selling goods and serv... relationships, etc., and which tend to reflect the overall value and appeal with which the purchaser regards the target acquisition. Over – estimating goodwillThe difference or premium which a purchaser pays, or which a... value, sometimes to an extraordinarily stupid degree, is a surprisingly common downfall of many big corporate takeoverThe purchase of one company by another. deals, when arrogance and blindness to marketThe commercial activity of buying and selling goods and serv... trends of the acquiring CEO and takeoverThe purchase of one company by another. team can lead to a reckless waste of shareholderAlso called Stockholder. An individual, business or group wh... funds and ruthless cost – cutting, post-acquisition, when performance, synergies and return on investmentROI. Also known as Rate Of Return. The percentage of profit ... fail to reach required levels.