A cost effectiveProducing a product, offering a service, etc., in the most e... method of advertisingThe promotion and selling of a product or service to potenti.... A commercial is scheduled to appear on TV, usually when viewing figures are high (flight). There are periods in between the flights when the commercial does not appear on TV (hiatus). During the TV hiatus the productThe result of a manufacturing or natural process (such as fo... being advertised will often appear in newspapers or magazines, so the public is continually aware of it.