The substitution of a neutral or positive word/phrase with a replacement word/phrase that has a more negative/pesimistic effect. The opposite or inverse of a dysphemismThe substitution of a neutral or positive word/phrase with a... is euphemismthe replacement of a strong/offensive word or phrase with an.... Both are widely used in press and public relationsPR. The promotion of an organisation or person with the aim ... communications. Extreme examples are unethical at best, and criminally dishonest at worst.
