Abstract

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A brief summary covering the main points of a written article or research project.

Accelerator

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A company which supplies office space, marketing services, etc., in exchange for payment, to help get new companies started.

Actuals

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Real costs, sales, etc., that have occurred, rather than estimations or expectations.

Ad hoc

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Created or done for a particular purpose as necessary and not planned in advance.

Ad Rotation

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Describes the rotation of advertisements on a web page – each time a user clicks on a different page or returns to a page they’ve viewed previously in the same session, a different advert appears on the screen.