Also known as Machine Language. A computer language, which consists only of numbers, that can be read and interpreted by a computer’s central processing unit (CPU).-

In a computer, a single instruction which results in a complete series of more detailed instructions being put into effect.

A catalogue which appears to be a magazine, used for marketing purposes.

A simple effective solution to a serious or complex problem, especially in medicine, for example a cure for a disease. The simplicity is for users, not necessarily for the developers. See also Silver Bullet, basically the same meaning.

Disks and tapes which are used to record and store computer data.

The process of automatically personalising a customised letter or document by using a list of individual names and addresses, so the same letter can be sent to many people.

The purchasing or selling of goods over the Internet, telephone, from catalogues, etc., which are delivered to the customer by mail.

Also known as ‘Big Iron’. A large powerful central computer to which a network of smaller computers are connected, used commonly by large organisations.

A term applied to activities, ideas, products/services, etc., that are used/followed/supported by most people. Mainstream basically means ‘commonly used by people’. Mainstream as a marketing term is the opposite to ‘niche’ or specialised. Interestingly while ‘mainstream’ seems like a relatively modern word, it’s actually existed in this sense since about 1830.

Owning more than 50% of the total shares in a company, and therefore more than 50% of the voting interest.